05 Feb The Exchange Ilford unveils brand new “Exchange Game Zone” campaign in its Centre
We are delighted to unveil the brand new interactive campaign – Exchange Game Zone – at The Exchange Shopping Centre, Ilford. Following the success of the campaign #MyGreatIlford, an activity that celebrated Ilford and its community through a photo contest and interactive voting station in the mall, this new activity focuses on using the same location in the mall to engage and immerse shoppers to the Centre.
This time shoppers are invited to compete in a contest on some of the traditional and iconic video games of yesteryear. Games will interchange over the coming months; starting with Alien Invaders – an intrepid battle in outer space to evade pesky aliens, whilst another game to feature is stacking blocks into a series to make huge towers. Can you build the highest? Each game will last a period of 6 weeks and then a new game to excite and entertain will begin.
Working in partnership with the team at the Centre, NexusEngage transformed two redundant shop fronts; one on the first floor to tease and encourage footfall to the upper floor – where the game can be played. Here, exciting, creative and colourful graphics – that are replicated on both floors – draw guests in and where the game awaits. Push button actions awaits ensuring an appeal to all ages and genders. Each participant’s score will be put onto a winner’s board and then at the end of each of the 8 weeks, a winner will be awarded a prize. The shop fronts used are very difficult to miss. Each measure 12m (w) x 4m, therefore consuming the whole of two unused outlets, thus maximising the opportunity to enhance footfall.
Shopping Centre Marketing Manager, Jodi Meadows, commented: “We’re delighted with the implementation of this new exciting game.
We had tremendous success with the #MyGreatIlford campaign, and we want to continue to engage with our community and excite our customers, adding value to their shopping experience. The Exchange Game Zone, appeals to all ages, it’s fun to play and can be enjoyed with friends and family.
Simon Ellson, Managing Director for technology partner, NexusEngage said: “It’s amazing to be working once again with Jodi Meadows and the team at Capital & Regional on this superb activity – making sure redundant retail space in the centre is used to encourage shoppers of all ages to visit this part of the centre, and reward the best players with prizes! These retro games will be recognised by many people, from Generation Z to Baby Boomers! With graphics on both floors of the centre, we’re sure they’ll grab the attention.”
Notes: The Exchange in Ilford is located in the heart of Ilford opposite the train station and features over 90 stores, including Debenhams, TK Maxx, Next, H&M, New Look, Pandora, Sports Direct, and more. The centre has excellent access to public transport, over 1,000 car park spaces, and late night shopping every Wednesday. For more information about the Centre, please visit: www.exchangeilford.com
From offices in the UK, NexusEngage turn empty retail space into an experience that enhances the customers shopping journey and drives footfall into targeted retailers in order to generate sales revenue. A technology supplier, we work with brands, retailers and commercial landlords to invigorate available space that is immersive, focused and engages consumers. From “Play2Win”, “ActionWall” and inspiring, highly distinctive “Live events” NexusEngage delivers a viable solution to every landscape and environment. For more information on the solutions delivered, please visit: https://www.nexusengage.com/our-work/
For more information, please contact:
Maximilien Veriter Head of Marketing and Innovation
0844 800 4404