Churchill Square is the primary shopping destination in Brighton, one of their main retailers was BHS, with the closing of the BHS store Churchill Square were left with a huge empty retail unit in the run up to Christmas.
The campaign #PlaySnake is in place in the run up to Christmas at the Shopping destination in Brighton. Churchill square were looking for a unique activation to transform the empty retail space into something that would engage shoppers, drive footfall into targeted retailers and raise the brand awareness of the retailers involved in the activation.
The Unit Before…
The Unit After…