FREESAT, HIGHCROSS, LEICESTER

The story

Freesat, the subscription free satellite TV platform, engaged with us on a project to help them reach consumers in shopping mode in a large UK Mall and use the opportunity to convert to a purchaser via a local retailer.

We proposed a digital shop front – deploying their TV box cleverness with some gamification to ensure consumers enjoyed the experience and really got the benefits of Freesat over other TV providers (Sky, Freeview & Virgin Media)

The results were fantastic with us over achieving every single KPI for the activity and sales up over 400%. Freesat were very pleased with the outcome and we are currently planning the next activity based on learnings from this one.

8

Average dwell time in seconds

1479

Demonstrations given

125869

People with an

opportunity to see the brand

30

Days of activation

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