ActionWall, HighCross

The story

Before

After

High Cross shopping centre is the primary shopping destination in Leicester with a footfall of over 18 million people every year.

The ActionWall is an interactive hoarding designed with musical instruments, the hoarding is placed over the front of the empty retail unit. NexusEngage technology allows shoppers to play with the musical instruments when they press the touch points on each of the instruments. This activation attracts people of all ages and give shoppers a surprising and fun break from their shopping

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