Intu, Potteries

The story

An exciting new partnership between Intu and NexusEngage
Opened in 1988, Intu Potteries boasts over 100 stores that include Debenhams, Primark and HMV, restaurants, bars and a cinema. With many recognisable brands and local retailers, there’s something for everyone. Furthermore, with over 900 car parking spaces and phone charging available on site, consumers and guests can enjoy the variety and excellent service. For more information, please visit: https://intu.co.uk/potteries

The solution by NexusEngage

Play2Win at Intu Potteries with NexusEngage
Applying the latest mobile experiential technology, the key objective for the team at Intu Potteries and NexusEngage was to raise awareness of the Food and Beverage brands within the shopping centre. Using this new Play2Win game, shoppers will be invited to play a brief game that involves each contestant copying the instructions on screen. The further into the game the contestant goes, the harder the game gets and the more lucrative the prizes become.

Prizes includes discounts for retailers in the food and beverage court. Shortly, these vouchers will be complemented with the availability of an Intu gift card.

Working in partnership with the team at the Potteries, NexusEngage has designed this technology to be transportable around the Shopping Centre offering guests outstanding opportunities to win. Ordinarily, NexusEngage would use a redundant shop front, however, the advent of highly mobile technology means this gameplay can be located wherever the Centre management feels this is strategic importance.

 

 

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