KASPERSKY, LIVERPOOL ONE

The story

The objective of this campaign was to install a branded vinyl to create brand awareness for Kaspersky. The vinyl was placed in Liverpool One shopping centre in the heart of Liverpool. Within the vinyl there was a digital screen showing more brand related information. We also used iProfiler technology to gather demographical analytics about the interested passers by

732000

People exposed

to the brand

220708

People walked

past the window

42

Days Installed

8846

Dwelled outside

the window

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