The objective of this campaign was to drive consumer awareness of the Lenovo Yoga tablet, and sell directly to customers. This activation was carried out in December in order to maximise sales output in the run up to christmas.
We placed the activation in three of the busiest shopping centres in the UK, WestQuay, Brent Cross and The Bullring. All three locations were fully staffed with trained brand ambassadors, who not only raised brand awareness by giving a detailed demonstration of the products, but sold directly to the customers
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