LG OLED ROADSHOW

The story

We engaged with LG to drive brand awareness of the OLED category and captialise on the pre Christmas increase in mall footfall. The brand challenge was simple – within a retailer there are multiple screens in one location and difficult to provide the consumer with a unique, intimate demonstration, showcasing the OLED technology.

 

Our challenge was to create a solution which would allow consumers to experience the TV as they would at home, whilst really understanding the features and benefits of the product.Our concept was the LG Roadshow – 7 shopping malls over 3 months, we took experiential space and placed an LG ‘pod’ containing 4 x 55” OLED exterior screens, an OLED V LED 55” display and the showcase 65” OLED contained in an interior lounge.

 

Our concept was the LG Roadshow – 7 shopping malls over 3 months, we took experiential space and placed an LG ‘pod’ containing 4 x 55” OLED exterior screens, an OLED V LED 55” display and the showcase 65” OLED contained in an interior lounge.

The Results

50

Million Exposed To The Brand

150000

Viewers Of The Activation

10000

Intimate Demonstrations

6000

Entries To The Competition

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