LG Signature, Westfield

The story

The LG Signature is the brand new range of highly innovative life-enhancing products from LG. The products have been carefully designed, created and evaluated by leading experts to ensure the highest quality and performance, the range is elegant and simple and includes:

 

  • The OLED TV
  • Refrigerator
  • Washing machine
  • Air purifier

The aim for LG was to drive brand and product awareness around the LG Signature range before the products become available to buy in the United Kingdom. Nexus Engage worked to design and build an experiential mall display to showcase the products, we designed the stand in line with the sleek and premium nature of the products. Consumers can interact with the LG Signature range and get an understanding of how they work from experienced brand ambassadors.

The activation is live in Westfield London for four weeks in the run up to Christmas