NexusEngage | MICROSOFT ACTIVATION, BLUEWATER, UK
15669
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MICROSOFT ACTIVATION, BLUEWATER, UK

The story

The idea of this activation was to drive brand awareness of the new Microsoft Surface tablet in a fun and interactive way. NexusEngage deployed an interactive window to promote the product in one of the UK’s busiest shopping centres, Bluewater, Kent.

Microsoft wanted to create something that would encourage consumers to go into Currys PC World to find out more about the Surface 2, and turn them into potential purchasers in a fun and exciting way

The results in four figures

2153844

People exposed to

Microsoft Surface

31045

Plays of the

fruit machine

897

People sent to Currys

PC World for

a demonstration

667

% Sales increase

during our activation

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