NOW TV, UK

The story

NOW TV, was launched in 2013 and offers on demand streaming of movies, TV shows and live sports. The challenge for NOW TV was to create something unique that would stand out in any busy location where they would be able to convert consumers to purchasers immediately.

Our solution was to activate an interactive window in 2 shopping centres which would give consumers the opportunity to find out more about NOW TV in a fun and engaging way and give them the chance to win a voucher that they could redeem in the shopping centre. The provides the consumers with a discount and drives footfall into the retailer – Currys/PC World

5300000

People exposed

to the brand

104713

Viewed the

window

6415

Interactions with

the window

4

Weeks of

activation

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