PLAY2WIN, WESTQUAY, SOUTHAMPTON

The story

Westquay is the premier shopping location on the South coast on England with a yearly footfall of over 16 million people. The centre was going through a huge leisure led redevelopment phase at the moment; including an extensive list of new restaurants, offering shoppers a wider variety of places to eat and drink.

Our Play2Win activation make use of an unused retail unit with an interactive game, consumers were surprised and delighted by the game and the chance to win some amazing prizes. Retailers are equally as pleased with the activation as it drives footfall and therefore revenues into their shops. Finally, Westquay has an activation that uses empty retail space to benefit customers and retailers, all the while driving more footfall throughout the shopping centre.

THE RESULTS…

88

DAYS LIVE

43944

TOTAL PLAYS

12.5

% REDEMPTION RATE

Contact Us To Find Out More