SPIN2WIN 2016, BLUEWATER

The story

Following on from the huge successes of the project in 2015, Bluewater decided to deploy a second Spin2Win activation in a different location in the mall. Spin2Win 2016 was essentially the same game but with a new eye catching image.

The activation transforms an empty retail unit within the centre into an experience that drives footfall into targeted retailers, increases dwell time in the shopping centre and generates revenues.

The Unit

Before

After

The Results

34929

Winners

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