Play2Win in The Arcade, St David’s

The story

Play2Win and avoid the ghosts at St David’s.

St David’s is the outstanding shopping centre in the city centre of Cardiff, Wales. Originally opened in 1981, the centre has now grown impressively and features two shopping levels, over 200 outlets and in excess of 2500 car parking spaces. In total, the shopping area covers 129,561m sq and the brands present are equally impressive, these include: Marks & Spencer, John Lewis, Primark and Boots.

The solution by NexusEngage

Redeployment of Play2Win

NexusEngage is delighted to continue their relationship with operators St David’s Partnership (Intu and LandSecurities).

Following on from the pop-art inspired activation, the teams at St David’s and NexusEngage designed a new Play2Win game. The principal objective of the game is to reward players – just like the pop-art game. In this game, players are taken down memory lane. Guide the yellow character to collect the coins and avoid the ghosts. At the conclusion of the player’s turn at the controls of the character, their score will feature on a leaderboard. At the end of the week, the highest scoring player wins a prize. Points do mean prizes!

Feed PacMan and win at St David’s!

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