The Exchange, Ilford

The story

Introducing the Exchange Game Zone at The Exchange, Ilford

The Exchange in Ilford is located in the heart of Ilford, Essex opposite the mainline train station and features over 90 stores, including Debenhams, TK Maxx, Next, H&M, New Look, Pandora, Sports Direct, and many more.  The centre has excellent access to public transport, over 1,000 car park spaces, and late-night shopping every Wednesday.  For more information about the Centre, please visit: www.exchangeilford.com

The solution by NexusEngage

THE SOLUTION BY NEXUSENGAGE
A new campaign redeployment by NexusEngage

Following the success of the campaign #MyGreatIlford, an activity that celebrated Ilford and its community through a photo contest and interactive voting station in the mall. NexusEngage were commissioned to reinvigorate the same space with a new interactive campaign – Exchange Game Zone – at Shopping Centre.

This time shoppers are invited to compete in a contest on some of the traditional and iconic video games of yesteryear. Games will interchange over the coming months; starting with Alien Invaders. This is an intrepid battle in outer space to evade pesky aliens, whilst another game to feature is stacking blocks into a series to make huge towers.

Working in partnership with the team at the Shopping Centre, NexusEngage transformed two redundant shop fronts that were previously used for the #MyGreatIlford campaign.

One shop front was used to tease and encourage footfall to the upper floor – where the game can be played. The shop fronts used are very difficult to miss. Each shop front measured 12m (w) x 4m, therefore consuming the whole of two unused outlets, thus maximising the opportunity to enhance footfall.

There was also directional signage through the Centre to further highlight awareness of the new, retro themed, campaign. Exciting, creative and colourful graphics – that are replicated on both floors – drew guests in. Push button actions awaits ensuring an appeal to all ages and genders. Each participant’s score will be put onto a winner’s board and then at the end of each of the 8 weeks, a winner will be awarded a prize.

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