#PlayTheCore, Leeds

The story

The Core is a shopping centre situated in the heart of Leeds city centre, they are undergoing a redevelopment scheme and were looking for a solution that would create a unique experience for shoppers at the entrance of the centre. We installed Play2Win, a gaming solution that rewards consumers, drives footfall and revenues into targeted retailers.

NexusEngage transformed a vacant space at the entrance of the centre and deployed a free standing unit with an interactive game that intrigues consumers as it is so unique to the centre.

The Results

87

Days Live

8546

Total Pays

1855

Total Wins

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