The brand challenge for VIP was simple, they wanted to raise brand awareness and position themselves as the number one premium electronic cigarette brand in the UK in a unique and exciting way. Due to legislation in the electronic cigarette market, it has become increasingly difficult for VIP to advertise their brand and products in traditional methods. By creating the campervan, it allowed the VIP brand name to be exposed to thousands of people at a time and generated great relationships and partnerships with some of the UK’s busiest racecourses and shopping centres.
The iconic campervan chosen by NexusEngage and wrapped with vinyl to reveal brightly coloured exciting graphics, lifestyle branding and appropriate VIP branding messages. Nexus sourced, designed, converted and fitted out to suit the VIP sales model’. The inside of the campervan was customised in order for it to be used as a direct sales unit, specialised shelving was installed to hold all of the stock inside the van, there was also an ePOS system and promotional marketing materials.