VIP E-Cigarettes and Nexus Engage collaborated to create a blending boutique pop-up store at Westfield Stratford City. This pop-up boutique exceeded all expectations and convinced all parties involved that this concept should be developed into something longer term in the centre.
In summer 2015 the Westfield team asked VIP to develop and propose a concept that enabled them to replicate their boutique concept in a mall kiosk location. Nexus Engage were given the brief and we worked closely with VIP and the Westfield team to develop a one-of-a-kind solution that is ultimately a kiosk, RMU and in-line store rolled into one.
The opportunity developed beyond simply a retail offering and now makes up part of a much larger sponsorship package that includes the rebranding and rebuilding of 2 smoking shelters at Westfield Stratford City.
Whilst the project was challenging and unique, the objectives were simple: