Westquay is the premier shopping destination on the South coast of England with a yearly footfall of over 16 million people. With a huge leisure led redevelopment programme in progress there are a number of new restaurants opening in the centre.
With a brand new Cosmo Restaurant opening within Westquay, there was a need for an activation that would raise brand awareness within the shopping centre, drive footfall into the restaurant and increase the sales. To fulfil all these objectives, Nexus Engage designed, built and installed Play2Win, an activation that includes an interactive game is placed on the front of a retail unit waiting to be let encouraging passers by to stop and interact.
% Redemption Rate