Dubai-based NEARBUY GROUP acquires controlling stake in NexusEngage

Dubai-based NEARBUY GROUP acquires controlling stake in NexusEngage

Dubai-based NEARBUY GROUP acquires controlling stake in NexusEngage

NEARBUY GROUP, a leading Dubai-based retail and Ad-tech company has acquired a controlling stake in NexusEngage, masters in the art of consumer engagement and added it to their comprehensive portfolio of technical and “phygital” solutions for the retail industry.

NEARBUY GROUP is a leading tech company that has built an enviable track record engaging consumers with retail focused, visitor attractions through its highly innovative, identifiable digital platform. . The UAE based enterprise creates unique and impactful ways to communicate real-time content and advertising to consumers relevant to their location and preferences. These exciting and immersive solutions are entirely complementary to those successfully delivered by NexusEngage. The acquisition by NEARBUY GROUP is noted as a synergistic acquisition offering global partnership opportunities for all stakeholders.

In a changing retail landscape, NexusEngage has won multiple industry awards and last year alone recorded in excess of 20 million interactions across its installed activations. NexusEngage’s portfolio consists of the design, build and installation of interactive activations and experiences including Play2Win (where players compete on digital activations for rewards and vouchers), ActionWall (an experience that adds interactivity to any shopping centre landscape), and the recently launched NexusONE.

This is a fantastic opportunity for both NEARBUY GROUP and NexusEngage. Both companies are excited to continue working with their existing clients and suppliers whilst developing our product offering together.

NEARBUY GROUP and NexusEngage share a common vision, working in harmony to create immersive, engaging, digital solutions for the retail industry. Combined, the two businesses bring together a highly enviable skill-base that has led them to work with some leading brands, landlords and shopping centre owners including Westfield and Hammerson in the UK and The Dubai Mall, Mall of Qatar and Mall of Arabia in The Middle East.

At the announcement of the acquisition, Nicolas Standaert, CEO and founder of NEARBUY GROUP commented: “This acquisition is part of our company’s strategy to strengthen its European footprint and enlarge our value proposition.

By acquiring NexusEngage, we aim to spread our know-how and joint expertise to the UK market and beyond, add value for our clients and position ourselves as a ‘one stop shop’ offering the retail industry a full package of phygital and retailtainment integrated solutions.”

Simon Ellson, Managing Director for NexusEngage said: “This is a great moment for NexusEngage, having grown the business to the point that we are now working with some of the biggest brands, shopping centre management groups and retailers is something that I am incredibly proud of. Being able to combine NEARBUY’s vision with our expertise of consumer engagement makes the future for both businesses rich with possibilities.”


NEARBUY GROUP provides pioneering tech that engages people with retail and visitor attractions through a pioneering digital platform across a large network of Malls across the GCC and specifically in the UAE, KSA and Oman. We have built a significant network of advertising partners. Our exclusive and innovative products guarantee maximum exposure and visibility for any brand and retailer. For more information, please go to “Phygital” is the blend of the physical environment and digital applications to make experiences for consumers, visitors and viewers.

From offices in the UK, NexusEngage turn empty retail space into an experience that enhances the customers shopping journey and drives footfall into targeted retailers in order to generate sales revenue. As technology supplier, we work with brands, retailers and commercial landlords to invigorate available space that is immersive, focused and engages consumers. From “Play2Win”, “ActionWall” and inspiring, highly distinctive “Live events” NexusEngage delivers a viable solution to every landscape and environment. For more information on the solutions delivered, please visit:

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