Unleash your inner musician and PLAY at Dundrum Town Centre – all powered by NexusEngage

Unleash your inner musician and PLAY at Dundrum Town Centre – all powered by NexusEngage

Do you love the sound of the saxophone? Enjoy playing the air guitar? Wished you could play the keyboard like Ray Charles? Now you can at Dundrum Town Centre!

Working with leading shopping centre owners, Hammerson plc, NexusEngage are delighted to unveil an amazing “Action Music Wall” at Dundrum Town Centre, Dublin. Using the latest experiential technology, the key objective was to engage and entertain passing shoppers when visiting Ireland’s biggest shopping centre. Handily located just south of  Dublin, the town centre is rich with over 165 retailers and 3400 car parking spaces for visitors.

Shoppers will be invited to play a range of musical instruments that includes a saxophone, guitar and a keyboard – there’s something for every budding musician! Designed for pure enjoyment and something to be remembered, an available outlet has been used for a brief period.

Working in partnership with the team at Hammerson, with whom NexusEngage has a long-standing relationship, and Dundrum Town Centre Management. NexusEngage has designed this technology to encourage all shoppers to take part. Suitable for everyone, you’ll soon see them playing like the legends they are and mimicking their heroes!

Dundrum Town Centre General Manager, Don Nugent, commented: “We’re delighted with the implementation of this new musical Action Wall. Appealing to all ages and genders, this digital initiative is dynamic and guarantees a new level of interest from all our visitors.

Simon Ellson, Managing Director for technology partner, NexusEngage said: “This is a great step for the team at NexusEngage; our first installation in Ireland. More importantly, this is a superb example of identifying a corporate objective that needs fulfilling and marrying with the latest technology. We’re sure this will be a tremendous success. The stage is yours; it’s time to play!

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