ActionWall, Rugby

Hammerson, Landlord Engagement
About This Project

We deployed our third ActionWall in Elliot’s Field Shopping Centre in Rugby (UK).


The ActionWall is an interactive hoarding designed with musical instruments, the hoarding is placed over the front of the empty retail unit. NexusEngage technology allows shoppers to play with the musical instruments when they press the touch points on each of the instruments. This activation attracts people of all ages and give shoppers a surprising and fun break from their shopping


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