ActionWall, Bullring

The story



Bullring is one of the main shopping attractions located in the heart of Birmingham city centre with an annual footfall of 36 million people.

The ActionWall is an interactive hoarding designed with musical instruments, the hoarding is placed over the front of the empty retail unit. NexusEngage technology allows shoppers to play with the musical instruments when they press the touch points on each of the instruments. This activation attracts people of all ages and give shoppers a surprising and fun break from their shopping


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