ActionWall, Cabot Circus

The story

Cabot circus is a relatively new shopping centre, but one of the biggest retail led urban regeneration projects in the UK, situated in Bristol city centre and with an annual footfall of 17.8 million.

The ActionWall is an interactive hoarding designed with musical instruments, the hoarding is placed over the front of the empty retail unit. NexusEngage technology allows shoppers to play with the musical instruments when they press the touch points on each of the instruments. This activation attracts people of all ages and give shoppers a surprising and fun break from their shopping


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