The story

Charlotte Tilbury Beauty were opening a fantastic new store in Westfield, White City. This is a huge project and whilst the shop fit inside the unit is taking place Charlotte Tilbury wanted to ensure that their hoarding really stood out from the crowd.

Nexus Engage were commissioned to design, build and implement a 2 phase hoarding project that uses a great deal of interactive technology to allow consumers to start engaging with the brand before the store even opens. The store in Westfield is a corner unit in The Atrium and so has unbelievable exposure from 2 main malls within the centre, the hoarding is 127 square metres and is in place for the 8-week shop fit process. The aims were to increase brand awareness, capture consumer data and drive footfall and revenue into the store once opened.

Phase 1

Phase 2

The Results


Days Live


Data Collected



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