VIP E-cigarette have a partnership with three racecourses, one of which is Doncaster Racecourse. Over the summer a roadshow event took place, using the VIP campervan as a promotional vehicle and sales outlet to raise brand awareness for VIP and increase the sales in these locations.
As part of the partnership with Doncaster Racecourse, VIP have sponsored the St Ledger races. VIP wanted to add extra value to the day by including a unique experience in the form of a fun game that anyone could play and that would give people the chance to win some free prizes.
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