The story

The Exchange is the main shopping centre in the heart of Ilford, they collaborated with NexusEngage, Bewonder* and Tony Le Voi Vauxhall to bring this activation to the mall.

Game on has been introduced in the mall for 42 days over the summer to engage consumers and add some excitement within the centre. The objectives of this campaign are to increase dwell time in the centre, drive footfall and revenues into targeted retailers and collect consumer data through a competition to win a Vauxhall Corsa.

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