Great Eastern Market, Westfield Stratford

The story

Westfield Stratford City is an ultimate destination to shop and be entertained

Westfield Stratford City needs little introduction; it’s fine reputation spreads far and wide.

Opened in September 2011, it is regarded as one of the finest shopping experiences in the UK; with retail outlets, food & beverage, and entertainment options for all ages. Taking the surrounding shopping area into account, it is the largest urban shopping centre in the EU.

Westfield Stratford City is the shopping centre that formed part of the development that regenerated east London. Handily located close to many notable facilities including London Olympic Park, West Ham Utd’s football ground and Stratford International train station, Westfield Stratford City is superb centre to visit.

The solution by NexusEngage

Redeployment by NexusEngage

As part of a fruitful, ongoing relationship, NexusEngage and the marketing team at Westfield Stratford City again worked in partnership to inspire visitors to try the wide portfolio of food outlets available at the shopping centre.

Utilising the same space as per the recent Play2Win installation “Taste Test” (nominated for a 2018 Revo Purple Apple award for its tactical marketing success), this exciting game was designed and commissioned to raise awareness of the amazing array of cuisines whilst shopping. Try something new in THE GREAT EASTERN MARKET.

A highly disruptive installation, participating food and beverage outlets have offered vouchers and discounts once game players, shoppers and visitors have answered a few short questions on the screen.

Enhancing dwell time and inspiring footfall to the foot court, incredible metrics have been recorded of play by visitors and resulting spend in many of the restaurants. The game is complemented by a highly original, floor to ceiling based creative execution.

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