Tweetmas Tree, Grosvenor Centre

The story

The Grosvenor Centre is a shopping centre located in the heart of Northampton, the centre does not have a conventional Christmas Tree and wanted something interactive and unique that would stand out in the mall. The centre wanted the Christmas activation to boost the traffic and number of followers on their twitter account as well as providing shoppers with prizes and offers around the Christmas period.

Nexus Engage designed, developed and installed the Tweetmas Tree – a social media driven Christmas tree that comes to life when someone tweets the shopping centre with the hashtag #TweetmasGC.



Days Live


Total Tweets


Prizes Given Away

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