Reindeer Games, Kings Mall

The story

Kings Mall is a shopping centre located in the London Borough of Hammersmith and Fulham. The main food court inside the centre is currently going under a huge redevelopment and as a result a huge hoarding is covering the space where the building work is taking place.

Kings Mall needed an activation that would get shoppers excited about Christmas, provide consumer engagement, drive footfall into targeted retailers and cover up the dull hoarding. Nexus Engage used the space creatively to bring an interactive ActionWall:Live and Play2Win to the mall to disrupt the shopper journey and engage consumers.

The Arctic Penguins

Reindeer Games

The Results


Days Live


Total Interactions


Total Plays



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