The story

The RNLI Beach Smart campaign was installed in five empty retail units in shopping centres in the UK. The activation was installed for 
 28 days in; Cabot Circus, Chapelfield, Liverpool One, The Quadrant and WestQuay

The concept was to deploy an engaged window with an interactive video game, deliver awareness for the RNLI Beach Smart campaign using incentives to capture customers contact details

The KPI of the project was 164% to the target

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