Play2Win at The Oracle, Reading

The story

The Oracle is the foremost shopping and leisure destination in the Thames Valley, boasting an annual footfall of 14.7 million consumers.

Using innovative retail technology developed in house, we have transformed this shop unit into an interactive game that disrupts the shopper journey. The game is fun, quick and simple to play and providesĀ a reward to the player at the end. The activation involves a number of different retailers with the aim of increasing brand awareness, driving footfall around the mall and increasing revenues in targeted retailers.

TheĀ Results


Days Live


Total Plays

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