Hold your nerve at Trinity Leeds

The story

Play2Win at Trinity Leeds

Developed and owned by LandSec, Trinity Leeds was opened in 2013. With over 120 stores over three floors, the total floor space spreads across an impressive 1 million+ sq ft.

The shopping centre is noted for its outstanding design and has won many industry awards for its fantastic environment. With the adjacent car park, also called Trinity Leeds, the centre is a destination that caters for a community catchment of over 5.5 million residents, visitors and people.

Culturally Trinity Leeds is also highly regarded. Equus Altus, a sculpture of a packhorse carrying a roll of cloth, dominates the central court, and The Briggate Minerva, stands outside the centre’s entrance on Briggate. Both are by Scottish sculptor Andy Scott. Seeing is believing!

The solution by NexusEngage

This new activation developed with the Trinity Leeds management team is designed to attract more consumers, interest and sales opportunities to retailers within the centre.

Game players are encouraged to wait as long as they can before choosing their prize. owever, tHowevHowever, you could miss out on a bigger prize – or win nothing at all! Your heart rate will rise, adrenalin will flow through you and you’ll be keen to secure the best prize you can. With a range of rewards, this is a fantastic game to play.

Using a redundant shop front, vibrant graphics were designed to grab the attention of all passers-by.

Already many shoppers have won; who will be next?

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