The story

This was the very first retail unit for VIP, since this project there are now over 100 VIP shops and kiosks in shopping centres all over the UK

Using our existing relationship, we secured agreement from Westfield Stratford to use a vacant unit in November and December. Here the VIP blending boutique was born, a converted retail space where the consumers could experience vaping in a unique way with experts on hand to offer advice. Consumers could try the products in a private and comfortable environment, which was not visible by the other shoppers walking past the shop. They could get expert advice from the VIP staff and make relaxed and well informed purchases

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