Like the BrandAd™, our consumer engagement version is available in a choice of Malls, the major difference is that these Ads contain lots of tech, often custom developed for the client and focussed exclusively on driving footfall into retail or online. Available with a direct response mechanism in the form of vouchers or tickets we can tell you how many people view, dwell, interact, visit the retailer, receive a demo and buy, a unique opportunity in Mall advertising.

Sometimes called experiential, the lounge activity we deploy uniquely uses empty retail units in high footfall malls and allows a brand to show its products or services to the consumer on a more personal and interactive level than in traditional retail.

These repurposed retail locations effectively function as a pop-up showroom and can be staffed with Brand Ambassadors and/or Sales staff. Consumers wishing to buy can then transact in the lounge or be directed to the retailer of choice to purchase.