At 150,000 m² (that’s almost 30 football pitches), Westfield London is one of the largest shopping centres in Europe. Together with over 250 stores that include recognisable brand names such as Apple, Burberry, Debenhams, Reiss, and Starbucks, Westfield London is helping to transform the shopping experience.
Westfield London, as a destination, is part of a huge regeneration of leisure and tourism in West London. Originally opened in 2008, it has evolved to offer consumers and visitors more activities in recent years. Following an extension that will be completed in Summer 2018, Westfield London’s position as one of the leading and most enjoyed shopping centres will be cemented further.
The installation by NexusEngage
Using a storefront that was previously operated by an outdoor clothing brand which had relocated within the mall, Westfield London wanted to engage passing consumers rather than host empty space that was not being exploited. A brief to NexusEngage outlined their needs and the team returned with a number of solutions for a specified campaign during the Christmas period – as demanded by the client.
The campaign was installed on 1st December 2017 and coincided with the busy Christmas period. The installation sought to exploit the indecisiveness of shoppers of what to buy for their relatives for Christmas.
“Play the Gift Idea Game” is one of NexusEngage’s Play2Win solutions that rewards engaged consumers with ideas based on the availability of shops and their goods within Westfield London.
Additionally, this Play2Win game also offers discounts to stores participating in the campaign. This offered intensified footfall opportunities that led to sales – especially key at this time of year.
The campaign is for Christmas 2017 only. After this, the store will be redeployed into another campaign.